Are they more informed about a subject how to write a thought leadership article will change how they do business?


For example, databases are boring, but big data and predictive analytics are not. The best way to check if a topic has buzz is to do a simple Google news search.

What new trends or technologies will emerge? This demonstrates that you're a big thinker with expertise in the space. Take an angle or perspective that is fresh and unexpected and you'll drive more readership.

How to write a thought leadership article that won’t get tossed

 

The rapid pace of technology innovation, shifting market expectations, and new competitive alternatives are all issues that can make your how to write a thought leadership article of thought leadership more relatable. Connect to your business Blatant self-promotion is a no-go, but alluding to a unique approach that paves the way toward a solution is both relevant and valuable.

If there's a lot of recent activity, then you've probably got a contender. Be personally credible Thought leadership doesn't come from companies, it comes from people. Choose a topic that you can speak to with authority and authenticity on the basis of your current and past experience.

 

Activate your social networksand then track for what kinds of content and channels drive qualified prospects into your funnel. She said, "Everyone uses the term 'thought leadership,' but very few actually understand what makes great thought leadership. Does your content pass? If so, then it has the potential to really take off in social channels and drive business value. Ride a media wave Outdated or obscure topics don't do nearly as well as those that already have some buzz.

Dec 03,  · Short, simple and meaningful sentences result in crisp and elegant writing. A common formula in thought leadership is to start with a challenge (Orwell Author: Kasia Moreno. Thought leadership content is vital to your overall content strategy. Publishing an article on a controversial or cutting-edge topic in an online publication establishes you as an authority in your field, enhancing your brand and making potential clients and customers more likely to do business with you. Jul 12,  · Five steps to start writing a thought leadership article Brainstorm your current work. What trends have you been seeing? Choose a few issues that are the most relevant to clients, then think more deeply about those. Take a step back. Once you’ve determined a few topics, reframe those topics.

Lead 9 Ways to Create Winning Thought Leadership It seems like everyone today has a content marketing program in place.

Dec 03,  · Short, simple and meaningful sentences result in crisp and elegant writing. A common formula in thought leadership is to start with a challenge (Orwell Author: Kasia Moreno. Thought leadership content is vital to your overall content strategy. Publishing an article on a controversial or cutting-edge topic in an online publication establishes you as an authority in your field, enhancing your brand and making potential clients and customers more likely to do business with you. Jul 12,  · Five steps to start writing a thought leadership article Brainstorm your current work. What trends have you been seeing? Choose a few issues that are the most relevant to clients, then think more deeply about those. Take a step back. Once you’ve determined a few topics, reframe those topics.

how to write a thought leadership article


But in this case, you want to make sure your readers are getting a return on their investment. Did you give how to write a thought leadership article an immediate action they can take to bring impact to their business?

People will trust you, and your natural passion will shine through. Be visionary Nearly every B2B business relationship takes place over the course of multiple years, so when a customer purchases your products or services, the person is also buying into the future of your organization. Put a stake in the ground about what the world will look like in three to five years.

 

The best thought leadership pieces should loosely tie to what you do as a business and the value your product or service provides. Include concrete examples and facts Everyone loves interesting stats, particularly if they're surprising. Validate your point of view with recent research from well-respected sources such as industry analyst firms.

 

 

how to write a thought leadership article

Keep it simple Too often I see thought leadership content that is too technical, filled with jargon, or tries to cover too many ideas.

The articles that leave a lasting impression are the ones that convey a powerful message in a simple and concise way. Published on: May 11, The opinions expressed here by Inc. More from Inc.

Here's how to be sure that you're a thought leader instead of a follower. The reason? It works. Increasingly, how to write a thought leadership article, we're all in the content game to drive interest and engagement with prospects and customers. Creating a content marketing program is relatively easy and inexpensive. All you need is an idea, some time to write, and a LinkedIn or Medium account to post your articles for free, how to write a thought leadership article.